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We are really sad to learn this morning that the plighted Magical Journey at The Belfry in Sutton Coldfield has Closed Down at no notice. Planners claim a “lack of financial backing” after they lost a large investor.


Many families will be hugely disappointed today to hear that only a month after the attraction designed by Laurence Llewelyn Bowen has shut. It seems that the attraction was troubled from the start after opening, only to close for three days following terrible reviews on the facebook page for the Magical Journey. The same Facebook page which seems today to have mysteriously disappeared! There were some reports of fake bad reviews, however, Take It From Mummy knows that many of these were certainly true as many of our members of Mum Knows Best Warwickshire reported a dreadful experience.

A Facebook group has been created by the public called The Not So Magical Journey which is to help people claim a refund as it seems that even after the Magical Journey’s terms and conditions stated that customers would be due a full refund, customers have not been issued any refund and are being advised to get their money back via the VISA Chargeback scheme!

Laurence Llewelyn Bowen tweeted this last night:

Laurence LB ‏@LlewelynBowen  @TMagicalJourney ….. Just heard the news and I’m appalled…
Call me sceptical …. but does a tv personality go into these things with their eyes closed? Anyway, thats not quite the point.
The point is this.. at such an expensive time of year parents do everything they can to create beautiful memories with their children to last a lifetime. It seems that many people enjoyed their experience of the Magical Journey once it was fully operational. What a shame it had to end like this! Our heart goes out to all those who will have told their children they’re off on a Magical Journey only to be let down massively by such a sham.
Here is the statement from the Magical Journey

We are really sorry to have to tell you this, but as of tomorrow (Tuesday 16th December 2014) The Magical Journey, based at The Belfry, Sutton Coldfield, will no longer be in operation.

We are truly sorry. After all we’ve been through having to shutdown in the final week is devastating. Although we had quite the time of it in the press and on social media, feedback was great with over 600 four and five star reviews. However, today a key financial backer has dropped out leaving us in the lurch. We have tried desperately over the last few hours to find a replacement but to no avail.

We are very sorry to have to break the news like this but we have explored all our options, and the situation leaves us with no alternative other than close The Magical Journey.

In order to receive a refund you will need to contact your debit or credit card provider to claim your money via the Chargeback scheme. There are details of this scheme here:

Please do not contact The Belfry Hotel as they have no affiliation to the Magical Journey and they will not be able to assist you in any way.

Laurence Llewelyn-Bowen’s input into The Magical Journey was entirely design. He had no involvement with the production, management or running of the event, his contribution was providing design concepts for the event and he had no responsibility for it’s closure.

Sincere apologies,
The Magical Journey Team

0121 636 0888

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