If you follow me on Instagram you’ll have seen my post on Roald Dahl’s 101’st birthday, joining in with millions to celebrate the author on what has now been hailed as Roald Dahl Day.
The first full book I ever read was Matilda, I remember crying my eyes out at the end. I was reading at night and was supposed to be asleep, but I ran downstairs to give my Mum a cuddle. That’s the power of Roald Dahl’s writing. The wonderful thing about Roald Dahl and the magic of his incredible books is that they don’t seem to age. If you read those books when you were younger I bet you can’t wait to read them to your own children, (my own god daughter is named Matilda! You can imagine how happy this makes me). I’ll never forget watching my daughter cry with laughter when we first read the B.F.G together. They really do hold a magic that I can’t quite explain.
This September to further celebrate Roald Dahl’s life and work, McDonald’s are continuing their Happy Readers strategy, aiming to increase book ownership amongst children and make reading fun. They’re giving away one of eight books in a beautifully illustrated series in each Happy Meal, some of which you can see in the image above alongside my very own Matilda book from my childhood, I love the way Quentin Blake’s illustrations are so timeless.
The books focus on some children’s favourite characters, including my daughter’s favourite ‘The Marvellous Miss Honey’, they include extracts from the books themselves as well as activities, stickers and a book mark. My daughter had completed her book in one short car journey! Such is the excitement for many of these favourites.
This is the perfect opportunity to introduce the children to one of our nation’s favourite authors and begin to build new, exciting memories for our children and the next generation of Roald Dahl lovers.
Spoken by the author himself:
“I have a passion for teaching kids to become readers, to become comfortable with a book, not daunted. Books shouldn’t be daunting, they should be funny, exciting and wonderful; and learning to be a reader gives a terrific advantage.”
– Roald Dahl
For more information on the books, that are available for five weeks from September 13th, you can visit the McDonald’s Website here.
These special books include Matilda, the BFG, Willy Wonka, the Marvellous Miss Honey, Matilda’s kind-hearted teacher who sees her potential despite Matilda’s horrible parents and the Mischievous Chocolate Factory Children such as Augustus Gloop and Veruca Salt, who discover the weird and wonderful secrets of Willy Wonka’s Chocolate Factory. McDonald’s anticipate at least 11 million books will be sold as part of Happy Meals across the five week period and will feature extracts from Roald Dahl’s most popular classics.
And just in case you needed more loveliness….here’s Peter Andre 🙂
This post is sponsored by McDonald’s but all views and images are my own.